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Because feedback matters.

Founded by experienced professionals and incorporated in 2010, Varianz is an independent New Zealand-based research and communication (R&C) company that offers clients a range of solutions from qualitative and quantitative research to media planning and advisory. Our mission is to deliver only the best practicable advice and unbiased results that work to clients’ needs and expectations.

At the end of the day, our desire really is to see ourselves championing through effective R&C the interest of small and medium enterprises that have either been left out by the booming economy, or missing out on the optimum possible growth market opportunities have to offer; and, assisting public and private sector organisations make informed actions through our impeccable information and analyses.   

Like a typical hardworking Kiwi tradie, we see no small or big job either, thus endeavouring where possible to satisfy R&C requirements of clients from all walks of decision spectrum, no matter the budget, but without sacrificing the content of the package, so to speak.

Our pride is to see our outputs become cornerstones for actions, be these a product, a service, a program or policy, and we triumph to see such actions translate to gains for all — business, market, public organisations, and the communities.